9:16 video
Race Day POV
Driver films himself through the garage, shows helmet, gloves, car details and launch energy.
Main proof of conceptOne imageMultiple shotsAI + VFX production
One image.
Infinite content.
A premium Mercedes F1 content system showing how one approved driver image can become a complete campaign universe: cinematic films, social reels, FOOH, 3D billboards, anime IP and AI avatar activations.
This is the commercial heart of the presentation: less dependency on driver availability, faster production, more content formats, and a scalable model for marketing, communication and fan engagement.
Hero video · 16:9
From a single image to different shots, styles and campaign assets.
The main film demonstrates the production thesis: AI-assisted visual creation can turn limited talent access into an expandable premium content engine.
A full content ecosystem, not one campaign.
The creative model is built around reusable worlds and formats: mobile-first influencer content, public FOOH moments, high-impact 3D OOH, entertainment IP and interactive AI systems.
01
AI Content Engine
Generate multiple cinematic scenes, styles, stills and edits from limited approved assets.
02
Social Takeover
Natural TikTok / Instagram style reels with youthful behind-the-scenes energy.
03
Public Spectacle
FOOH and 3D billboard ideas designed for public reaction and PR value.
04
Interactive Systems
Trained AI avatars and real installations that turn brand knowledge into live conversation.
9:16 influencer takeover reels
Young, natural, fast and behind-the-scenes: like a fictional Kimi-style Mercedes driver takes over TikTok / Instagram for the day.
9:16 video
What’s in my F1 Bag?
Helmet, gloves, steering wheel, lucky object, radio earpiece and race boots.
9:16 video
Rate My Office
Cockpit tour: steering wheel, halo, seat, pedals and garage crew.
9:16 video
POV: 18 & Driving Mercedes
Motivational reel with suit zip, helmet on, garage walk and track-ready moment.
9:16 video
Camera Challenge
Phone handoff to mechanic, car walkaround, details and final “Ready?”
FOOH: public moments built to be shared.
A separate vertical-video section for fake-out-of-home executions: real city behaviour, phone-shot authenticity, human reactions and one impossible Mercedes F1 moment that feels like it was captured in the street.
9:16 FOOH
Giant F1 Helmet Drop
Idea: a woman films her friend casually in the city. Behind them, a giant Mercedes-style F1 helmet descends into the plaza like a real stunt installation. The friend turns, reacts, and the moment becomes instantly shareable.
9:16 FOOH
F1 Nose From The Building
Idea: a casual friend video outside a modern building turns into a spectacle as the glass facade opens and a giant Mercedes F1 nose / front wing appears to push out from inside.
9:16 FOOH
Hidden Garage Lift Reveal
Idea: a passerby unlocks a hidden Mercedes garage in the city. A shutter opens, haze rolls out, and the F1 car rises on a platform like a premium real-world event stunt.
9:16 FOOH
Pit Stop Challenge
Idea: a normal person becomes part of the Mercedes pit crew for a few seconds. The host assigns the front-left tire, the timer starts, the crowd films, and the participant completes the challenge.
F1 car action social films.
A new 9:16 vertical social-action layer built around pure speed, camera energy and premium Mercedes F1 performance. These films are designed as high-impact mobile assets for Instagram Reels, TikTok, YouTube Shorts, LinkedIn vertical posts and campaign cutdowns.
9:16 social action
Action Film 01 — Speed Reveal
Idea: a cinematic Mercedes F1 action piece that turns car movement into a premium vertical social hero asset. Fast, polished, high-energy and ready for campaign use.
9:16 social action
Action Film 02 — Performance Energy
Idea: a dynamic car-led vertical film focused on movement, presence and track emotion. It works as a flexible hero visual for race-week content, teasers and mobile-first posts.
9:16 social action
Action Film 03 — Silver Arrow Motion
Idea: a clean, premium F1 motion asset built for attention and repeat use. It shows how one car world can create multiple high-quality, platform-ready vertical videos.
16:9 cinematic worlds
Premium widescreen content for pitch, PR and flagship storytelling — led by a full-scale 3D billboard case study designed to prove both speed of execution and top-tier visual quality.
Flagship 3D billboard film · full-screen 16:9
3D OOH / Piccadilly Case
Stop the city. Sell the illusion. Deliver it fast.
This section demonstrates how we can create high-impact 3D billboard content that feels engineered, premium and commercially ready — not just visually impressive, but built to attract attention, generate social sharing and elevate the brand in a public space.
Our value is not only the idea. It is the production system behind it: fast concepting, strong visual prototyping, accurate anamorphic design, premium finishing and a workflow that turns one hero activation into multiple content outputs for PR, social, sales decks and brand storytelling.
Efficient by design
From concept frames to final motion, we reduce production friction and create premium billboard-ready assets with greater speed and control.
Top-quality execution
Accurate perspective, polished lighting, realistic depth and premium finishing create the kind of 3D illusion that feels believable in the real world.
More than one film
The hero video becomes a whole commercial toolkit: cutdowns, stills, previews, pitch visuals and shareable social content around the activation.
16:9 IP
Anime Series IP
Action-drama racing world with a young silver-arrow protagonist, rivalries and race tension.
16:9 AI system
AI Driver Avatar
A real installation where a child asks driving questions to a trained AI driver on screen.
Anime universe: Silver Arrow: Rise of Kimi
An entertainment extension: Formula 1 realism, anime intensity, character drama and futuristic team technology.
teaser video
Why it works
From racing team to entertainment universe.
- Clear hero journey: a young prodigy must become worthy of the Silver Arrow.
- Emotional stakes: pressure, rivalry, failure, media attention and redemption.
- Signature identity: the “Silver Line” visualizes instinct in a grounded anime way.
- Content expansion: teaser, episodes, character cards, posters and social clips.
protagonistKimi
The young silver arrow: instinctive, controlled, burdened by the pressure of being the future.
mentorAdrian Volk
The team principal and mentor who sees potential and pushes him toward greatness.
teammateLeon Vale
The senior driver: cool, focused and highly competitive.
engineerAya Mori
The voice in the cockpit: precise, analytical and emotionally essential.
rivalRex Callahan
The ruthless rival driver and dark mirror of Kimi’s ambition.
AI strategistElia Sato
The data engineer who tests instinct against machine intelligence.
storyboardSeason visual blueprint
Storyboard frames define the garage command-base atmosphere, race intensity, cockpit focus and wet-weather drama.
16:9 final video
AI Avatar System
Real-world interaction, trained for the brand.
A trained AI driver avatar experience where visitors interact with a realistic on-screen driver inside a physical installation — designed for malls, showrooms, airports, outdoor activations and live events.
- Approved brand knowledge and safety answers.
- Physical installation: screen, microphone, QR panel, speakers and branded floor.
- Scalable to education, entertainment and product storytelling.